Dealing with Issues, Risks, and Crises (a recap of chapter 10)

In class we talked about what a crisis is, four types of crises, sparks of crisis, benefits of planning and the seven key elements in a crisis kit.

A crisis is a non routine event that risks undesired visibility that in turn threatens “significant reputable damage”.

Kathleen Fearn-Banks, in her book Crisis Communications: A Casebook Approach, writes, “A crisis is a major occurrence with a potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good name.”

Four types of Crises are:

1) Meteor- an example of this would be a hostage situation like the one in New York where fifteen people were left dead

2) Predator- someone else causes your crisis- for example if a company is being sneaky and someone else notifies the public

3) Breakdown- mortgage prices

4) Lingering- doesn’t really go away, example the Tylenol crisis that happened years ago is still fresh in many people’s mind

Sparks of a Crisis include:

– Environmental

– Technological

– Terroristic

– Criminal Misconduct

– Managerial

– Accidental

Benefits of Planning help to reduce stress, demonstrate goodwill, create a flow of communication, involves stakeholders and business continuity.

7 Key Elements in a Crisis Kit:

1) A list of the members of the crisis management team

2) Contact information for key officers, spokespeople and crisis management team members

3) Fact Sheets on the company, each division, each physical location and each product offered

4) Profiles and biographies for each key manager in your company

5) Copies of your company, division and product logos, your press release format and the scanned in signature of your CEO on disk

6) Pre-written scripts

7) Contact information

3 R’s of Crisis Communication


2) Response

3) Recovery

3 Communication Procedures

1) Platform

2) Priority

3) Policy


– Interest and Empathy

– Honesty and Authenticity

– Responsive and Proactive

– Open to Criticism


Add a comment April 29, 2009

Twitter Madness

I had never heard of twitter before my PRCA 2330 class. My instructor Barbara Nixon asked all of us to join and “follow” her so she would know we were members. The very first time I logged on I thought twitter was the creepiest thing I had ever set eyes on. People just follow you and unlike Facebook or Myspace, you don’t get the opportunity to accept or decline a friend request, you either make your account private or anyone and everyone has access to your page.

Little did our class know, only a few months after we all joined for class participation twitter has quickly become the new cool thing to join. Everywhere you turn someone is referring to twitter, whether it be radio announcers saying you can win free tickets by logging onto twitter to find the answers, or celebrities such as P Diddy, Oprah and Kim Kardashian getting on to promote themselves and gain even more popularity. Also I was watching Miss USA 2009 and the judges said you could check the scores on twitter throughout the night and get updates about the contest.

It’s just crazy the level of technology that has been created to help skyrocket careers and deliver news instantly and efficiently.

I was watching the season finale of Making the Band 4 and P Diddy said at the end to make sure to add him and Dawn Richards to show support towards her solo career.

I have to admit I get on twitter more than I used to but I just don’t know how it became this huge phenomenon overnight.

Add a comment April 29, 2009

Avon Charts New Territory for Recruitment

PR Newswire announced that Avon Products, Inc. will premier its first-ever 30 minute paid program promoting the Avon Independent Sales Representative earning opportunity.The program features personal, 0ne-on-one stories from real Avon Representatives across the U.S. who have discovered economic empowerment for themselves and their families.

“We have embarked on our boldest Recruitment drive ever,” said Geralyn Breig, Senior VP and President, North America, Avon Products, Inc.
“Throughout many difficult economic times in our company’s rich 123 year history, Avon has been the answer for women looking to earn an income to support themselves and their families.”

The program is hosted by veteran broadcaster Deborah Norville and features Avon Representatives sharing their incredible stories of success.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. Avon markets to women in more than 100 countries through 5.8 million independent Avon Sales Representatives. Avon’s product line includes beauty products as well as fashion and home products.

I think what Avon Products, Inc. is doing to create jobs for women in a world where jobs are scarce is awesome. We are an economic downhill spiral where thousands of people are losing their jobs on a daily basis and for Avon to host an event promoting Avon Representatives and sharing their life stories of success is an inspiration to all women and hopefully this will lead to many more Avon Sales Representatives hence creating more job opportunities.

For more information about Avon products go to

Press Contacts for Avon Jennifer lino-Harvey and Lauren Haralson

Add a comment April 28, 2009

Comment on Eryn Pond’s Blog

Comment on Eryn Pond’s Blog post “Redefining Tradition” April 28,2009

I absolutely LOVE the way your sister’s friend did her wedding. My sister just got married in February but she went with the traditional theme but it was also beautiful but it definitely is an amazing feeling to see two people who are madly in love celebrate their unity and also bring a little uniqueness to the ceremony!

Add a comment April 28, 2009

Comment on Evan Floyd’s Blog

Comment on Evan Floyd’s Blog post “Pirates…Seriously!?!?” April 28,2009

I haven’t even heard about this until I read your blog about pirates but I agree with you, it sounds absurd and the issue should be able to be handled quickly.

Add a comment April 28, 2009

The Hills… every girl should love this :)

One thing many of us girls have in common is our Monday night regime. You know when 10p.m. rolls around the people around you need to be mute and your t.v. needs to be on MTV. Why? Simple; The Hills is on and our beloved Lauren Conrad is about to experience another 30 minutes (of air time) excitement and drama with her group of  Hollywood friends Audrina, Lo, Brody and Stephanie (and some enemies… Spencer Pratt).

I along with many others have watched season after season of Lauren’s ups and downs with friends, guys, jobs. Even though it’s supposedly fake, I love sitting back watching her life. What 22 year old girl wouldn’t want to be her? She’s got it all: fame, money, a cool job, interesting friends and an overall awesome lifestyle.

The two hour season premiere had Heidi and her crying on each others shoulders about their past friendship and for a split second I thought the two were going to call it quits on this feud they’ve been having an reconnect as friends, but the next day when Lauren was sober she made it clear that’s not what she wanted.

I know this is merely a t.v. show that many see as superficial and ridiculous but if you are bored on a Monday night and you’ve got nothing better to do, watch for yourself and see if you don’t become fascinated by the story line filled with adventure, drama and more.

Add a comment April 28, 2009

Comment on Matt Cook’s Blog

Comment of Matt Cook’s Blog post “Corporal Punishment” April 28,2009

I agree with you when you say it’s okay to spank your child (in the right content) to show them right from wrong but really I don’t think spanking really helps discipline a child, it just scares them but that doesn’t mean they won’t do the same bad thing again, I’m not a parent but just from my own childhood experience the worst way to punish me was to take away a privilege or something of extreme value to me (being able to go out with friends, my car or cellphone etc.)  I agree with you 100 percent when you say its wrong to let a teacher or some other adult other than the parent spank or punish the child.

Add a comment April 28, 2009

Swine Flu:Infection Control in Hospitals will be Critical

While browsing PRNewswire for up-to-date stories about what is going on in the world of PR today, the very first story that caught my eye was titled “Swine Flu:Infection Control in Hospitals will be Critical”.

This article is about the rapidly growing disease that has already had confirmed cases in Mexico, Canada and the United States that has European Union health officials against traveling to North America.  At airports in Japan and other Asian countries, thermal scanners are being used to identify fever among passengers from North America.

“The best defense against swine flu and other unknown pathogens is rigorous hospital hygiene and routine infection prevention”, according to Betsy McCaughey, Ph.D., and Chairman of the Committee to Reduce Infection Deaths.

This article makes me extremely nervous because the swine flu has already been found in the United States. This morning in my Apparel I class our teacher announced she received a message from the dean to personally make sure the students know they should wash their hands every chance thoroughly throughout the day. I know I’ve been coughing for three weeks now and even though it’s not the swine flu, I still know how important it is to do everything humanly possible to avoid getting sick especially with finals less than a week away and graduation less than two weeks away!

Add a comment April 28, 2009

Comment of Victoria Greene’s Blog

Comment of Victoria Greene’s Blog post “Heidi Montag…Tweets her way to the alter” April 28,2009

Girl I have been watching the Hills too and you know there is absolutely no way Lauren will be at that wedding :) I just want Heidi and Spencer to break up… that kid is bad news, last week he was hanging all over the bartender now he’s ready to take the leap into the world of marriage… I don’t think so!

Add a comment April 28, 2009

Comment of Mackenzie Stratton’s Blog

Comment of Mackenzie Stratton’s Blog post “Domino’s Pizza Problem” April 28,2009

This video was so disgusting, it just goes to show how far a person will go for their “15 minutes of fame”. I agree with you 100 percent that a lot of companies will learn from this incident and monitor what goes on in your workplace more carefully because one “rotten egg” can ruin a whole basket and clearly the Domino’s learned that lesson the hard way!

Add a comment April 28, 2009






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