Posts filed under: ‘Class Discussions‘


A few weeks ago we had the pleasure of having guests speakers, Lauren Crawford and Jeremy Estroff, who are both GSU alumni, come talk to my  PRCA 2330 class about themselves and their company three.

Threeis a public relations firm located in Atlanta that caters to clients such as Simmons, Wafflehouse and Healthcare.

Lauren Crawford started off with an internship with three and then landed a full time position public relations team where she was given the opportunity to work as an account executive.

She is now helping advertise accounts such as Children’s Healthcare of Atlanta, Shaw Flooring, Waffle House and Burr & Forman Law Firm.

Jeremy Estroff started designing at the marketing agency Carbiner International. He is now a senior designer for clients such as iXL and lead artist on The Home Depot’s National advertising team.

He is working as the Art Director for three and designs accounts such as Children’s Health care of Atlanta, Simmons Bedding Company, Shaw Floors, and U.S. Kids Golf.

Jeremy has also launched his own freelance design studio, JeremyBlairStudios, designing projects for clients in locations such as Atlanta,London, Los Angles, Montreal, San Francisco and Washington, D.C.

He co-owns Baby Nation, an infant and toddler apparel company focused on creating clothes that reflect fashionistas and their child.

One key thing Jeremy stressed was that everything revolves around PR.  A student in my class asked what the difference was between a marketing firm and a public relations firm was, and he said the big difference was that public relations focuses more on press and marketing is more about advertising and clientele.


Add a comment April 30, 2009

Domino’s Crisis

dominos1I’m sure a lot of people have heard about the recent Domino’s video that went up on Youtube featuring two Domino’s employees playing with a food (including the guy sticking a some dough up his nose before he placed it on the pizza).

In class Mrs. Nixon asked us to sit back and think.

What do you need to know about this story?

Where the Domino’s is located?

Who did the order go to?

Were there any other employees involved?

Who were the two employees who made this video and were they held responsible?

Then she asked us “what action would you take”?

First, I would fire the employees and make sure to let the media know you did so.

Formally apologize to the public at large

Conduct a health seminar for all Domino’s employees

Make the two ex-employees apologize for their actions

Install surveillance cameras throughout the store including the kitchen

Domino’s Reaction: 48 hours later they responded to the video, they removed the video but it had been watched numerous times and the damage had been done. They fired the employees.

What Domino’s needs to do:

Utilize their social media, it took them 48hours to respond to the video, which allowed a wide variety of people to have access to the video and share it with others, and they need to secure their domain name on twitter because people tried contacting them to let them know the video was out there but the name Domino’s wasn’t actually the company, it was just a guy who had Domino’s as his twitter name account.

This could have happened to any company but the way that they choose to handle it makes all the difference.

Add a comment April 30, 2009

Punctuate This! and WKRP

The last couple of days in my PR class we have been discussing AP style and punctuation.  My teacher, Barbara Nixon came up with a fun and creative exercise to go along with the topic, a Dear Tom letter.

She divided the room into two groups. Group One had to punctuate the letter as if they were madly in love with Tom. Group Two, my group, had to punctuate the letter as if we despised Tom. The hate letter read as following:

Dear Tom, 

I want a man that knows what love is. All about you are generous, kind and thoughtful people who are not like you! Admit to being useless and inferior! You have ruined me. For other men I yearn. For you I have no feelings whatsoever. When we’re apart, I can be forever happy!



I thought it was so neat to see the insanely huge difference it makes once you change the punctuation around even though you keep the same wording.

Also yesterday in class we watched a video “WKRP” in Cincinnati that took place in the mid 1970s. It was the first television show to play popular music.

I thought the show was entertaining and humorous. This show was about Mr. Carlson, who was the boss at the radio station WKRP, and he was extremely bored and tired of not being involved in the day-to-day activities that took place so he decided to get involved. He started annoying all his employees by being overly eager to dictate what they were working on. Then he came up with an advertising campaign that he wouldn’t tell anyone but told the team members to trust him that it was going to be huge. He ended up flying a helicopter over the town and throwing turkeys out of the sky to show that WKRP was wishing people a happy Thanksgiving and giving out free turkeys. The only problem was that the turkeys couldn’t fly and plugged to the ground at high speeds causing a frenzy to occur in the streets below. Mr. Carlson’s last words on this episode were “As God is my witness, I thought turkeys could fly”.

This t.v. show was a funny way of letting the class evaluate what could’ve been done to avoid the disaster. There needed to be communication between Mr. Carlson and his staff members. The event needed to be organized and proper perperation should have been taken to make sure the reporter on the street had permission to be there. Most importantly Mr. Carlson should have done his research and he would have found out turkeys in fact, do not fly and the whole disaster would have been avoided.

Add a comment April 30, 2009

Managing and Valuing Diversity

In my PRCA 2330 class my professor talked about diversity and gave us a handout titled “Intercultural Nonverbal Communication: Gestures. This handout included a list of nine gestures and compares the way Americans view gestures vs. others other countries.

1. Shaking hands- Americans see that as a way to say “Hello, nice to meet you.” Some cultures can’t use a hand because they consider it dirty, and in some parts of Europe it is rude to shake hands with one hand in your pocket.

2. Eye contact- Americans use a lot of eye contact when talking to someone, but in India and China it is actually rude to look elders in the eye.

3. “Come here”- we simply motion our hand towards our body, in Australia that is how you call animals.

4. “OK”- Americans make the sign where your thumb meets your index finger and the other three fingers are pointed up, well in Spain that is a sign your wife is an adulteress.

5. Thumbs up- Americans think that means good job, in Austrailia that means up yours.

6. Touching- Americans don’t get in each others personal space, while some European countries kiss each other on the cheek as a greeting.

7. Spatial relationships (personal comfort zones)- Americans expect an imaginary bubble around them as the distance you should stand near them but in China they stand extremely close to you and think nothing of it.

8. “You have a phone call”- Americans motion this by placing their hand up to their ear like a phone, in Argentina they would look at you like you are crazy.

9. Entering a crowded aisle of seated people- Americans try to sit in the most convenient place so they do not disturb others around them.

In class we also watched a video on clowns titled “Diversity”, and it used clowns in real world settings (doctors-Dr. Blinky, hobos, etc.)

They found there were negative conitations associated with clowns, no one took them seriously so they were looked at differently, this represented minorities. 

“I wish they would only take me as I am”, said Dr. Blinky.  Dr. Blinky isn’t accepted because he’s a clown so they feel he isn’t qualified for the position.

This was wrong because they were judging based on appearance and not qualifications.

Accepting everyone “as they are” means accepting how they are different and also accepting their varied talents and abilities and this is very important in business today because you deal with many different people who are from many different backgrounds and each person vital information and knowledge about a subject you would never obtain if you don’t give them the opportunity.

Add a comment April 30, 2009

Dealing with Issues, Risks, and Crises (a recap of chapter 10)

In class we talked about what a crisis is, four types of crises, sparks of crisis, benefits of planning and the seven key elements in a crisis kit.

A crisis is a non routine event that risks undesired visibility that in turn threatens “significant reputable damage”.

Kathleen Fearn-Banks, in her book Crisis Communications: A Casebook Approach, writes, “A crisis is a major occurrence with a potentially negative outcome affecting the organization, company, or industry, as well as its publics, products, services, or good name.”

Four types of Crises are:

1) Meteor- an example of this would be a hostage situation like the one in New York where fifteen people were left dead

2) Predator- someone else causes your crisis- for example if a company is being sneaky and someone else notifies the public

3) Breakdown- mortgage prices

4) Lingering- doesn’t really go away, example the Tylenol crisis that happened years ago is still fresh in many people’s mind

Sparks of a Crisis include:

– Environmental

– Technological

– Terroristic

– Criminal Misconduct

– Managerial

– Accidental

Benefits of Planning help to reduce stress, demonstrate goodwill, create a flow of communication, involves stakeholders and business continuity.

7 Key Elements in a Crisis Kit:

1) A list of the members of the crisis management team

2) Contact information for key officers, spokespeople and crisis management team members

3) Fact Sheets on the company, each division, each physical location and each product offered

4) Profiles and biographies for each key manager in your company

5) Copies of your company, division and product logos, your press release format and the scanned in signature of your CEO on disk

6) Pre-written scripts

7) Contact information

3 R’s of Crisis Communication


2) Response

3) Recovery

3 Communication Procedures

1) Platform

2) Priority

3) Policy


– Interest and Empathy

– Honesty and Authenticity

– Responsive and Proactive

– Open to Criticism

Add a comment April 29, 2009

“Getting into the News”

In class we discussed the aspects of the news (which could be an acronym for North,East, West and South)

Ms. Nixon began the class discussion by asking us what news meant to us. I defined news as information given about a certain topic whether it be about entertainment, politics, or informative, even actual facts, basically just information passed from one person to another enlightening a person about something new that grasps their interest.

Ms. Nixon then went on to say news needs to have three things: 1) be timely, 2) informative and 3) of interest to a particular group

Then we moved onto Press (News) Releases and discovered that Ivy Lee was known as the father of news releases.

A Press Release is a story you write with the intend of having it published in a mass media channel, newspapers, radio or Internet.

Reporters rely on press releases become they gather more information then share it with reporters and that saves time.

When writing a press release it is very important to write in Inverted Pyramid (from most important to least important information) because generally most people only read the first couple of paragraphs and just skim the rest.

When writing use the five W’s- Who, What, When, Where, Why and How

Media Kits-“Crest Kits” are major events your organization might have

The feature story is longer in length than a traditional story

We ended the class with a slide that read Die! Press Release! Die! and were told to Google if we were interested in knowing more. So you do the same!

Add a comment April 24, 2009






May 2018
« May    

Posts by Month

Posts by Category