April 30, 2009 whitneychilds

A few weeks ago we had the pleasure of having guests speakers, Lauren Crawford and Jeremy Estroff, who are both GSU alumni, come talk to my  PRCA 2330 class about themselves and their company three.

Threeis a public relations firm located in Atlanta that caters to clients such as Simmons, Wafflehouse and Healthcare.

Lauren Crawford started off with an internship with three and then landed a full time position public relations team where she was given the opportunity to work as an account executive.

She is now helping advertise accounts such as Children’s Healthcare of Atlanta, Shaw Flooring, Waffle House and Burr & Forman Law Firm.

Jeremy Estroff started designing at the marketing agency Carbiner International. He is now a senior designer for clients such as iXL and lead artist on The Home Depot’s National advertising team.

He is working as the Art Director for three and designs accounts such as Children’s Health care of Atlanta, Simmons Bedding Company, Shaw Floors, and U.S. Kids Golf.

Jeremy has also launched his own freelance design studio, JeremyBlairStudios, designing projects for clients in locations such as Atlanta,London, Los Angles, Montreal, San Francisco and Washington, D.C.

He co-owns Baby Nation, an infant and toddler apparel company focused on creating clothes that reflect fashionistas and their child.

One key thing Jeremy stressed was that everything revolves around PR.  A student in my class asked what the difference was between a marketing firm and a public relations firm was, and he said the big difference was that public relations focuses more on press and marketing is more about advertising and clientele.


Entry Filed under: Class Discussions

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