Chapter 14

April 21, 2009 whitneychilds

Chapter 14 is titled News Releases, Media Alerts, and Pitch Letters.

News releases, also called a press release, has been around since Ivy Lee issued a news release back in 1906 for the Pennsylvania Railroad. News release continues to be the most commonly used public relations tactic. Its primary purpose is the dissemination of information to mass media such as newspapers, broadcast stations, and magazines.

Internet News Releases are distributed via e-mail.  B.L. Ochman, writing in The Strategist, suggests that you should “think of the electronic news release as a teaser to get a reporter or editor to your Web site for additional information.”

One thing I really liked about this chapter was the section on media alerts and fact sheets where it defined a media alert as a memo sent to reporters and editors about a news conference or upcoming event that they may wish to cover. Media alerts are also referred to as media advisories.

Fact sheets are also another useful public relations tool.  They are often distributed to the media as part of a media kit or with a news release to give additional background information about the product, person, service, or event. They are usually one to two pages in length and serve as a “crib sheet” for journalists when they write a story.

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Entry Filed under: Chapter Summary

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