PR Connections~ Managing the Gray

April 6, 2009 whitneychilds

Managing the Gray is hosted by C.C. Chapman, partner at The Advanced Guard, uses this marketing podcast and blog to help business professionals and individuals, stay up to date on what is happening in the world of social media.

The first things I learned from this podcast where related to social media success and C.C. Chapman feels that the first thing you should do is STOP- stop and figure out what you are doing now, and what are your marketing and PR people doing now with advertising and how are they finding ways to market your company.

C.C. feels that you shouldn’t just dive in and build stuff before you think longterm,  you need to sit back and look at the bigger picture and see what other brands are doing whether it be brand awareness, wanting to drive sells, or increase blog posts, you need to figure out what direction your company is trying to head in and strategize towards that objective.

Overall I think C.C. Chapman makes some very valid points when talking about strategy and dealing with the media, but there are also a couple of things that drove me crazy while listening to his podcasts. He tends to smack rather loudly in between talking and trying to swallow and this was a huge distraction when I was trying to focus on his overall message. Also I know he is doing this live, and I think he has a wonderful radio voice, but maybe he should prepare himself a little better before he actually goes on air because he messes up about every other sentence.

I really enjoyed the part of the podcast where he talked about longterm vs. short term success and how some people like to just jump in and get instant gratification for their work while others now to truly be successful it takes a lot of hard work and in many cases it takes awhile to get any reward from your work other than your own self awareness of your progress.

He gave a speech called  “social media jungle” and he did so to remind people not to forget the human side of social media. He gives an example of growing up in a small town he always knew someone when he went into a store so he developed brand loyalty towards that store just for the friendship involved, not necessarily for the product, so his advice was to find a way to connect the people to your brand and show the human side of your company beyond what you are selling. Word of mouth can be huge for your company if used correctly. If you make a connection with the right person they can spread news quickly about your company.  “Don’t ever think you’re too small.”

You can send comments to Mr. Chapman at

Some places you can visit to find out more about C.C. Chapman and his podcasts are and


Entry Filed under: assignment

One Comment Add your own

  • 1. C.C. Chapman  |  April 6, 2009 at 11:58 am

    Thanks for the heads up about the “smacking” on the podcast. Weird that it is happening as my pop screen should prevent that but I will certainly take better care in the future to make sure that it is kept to a minimum.

    Glad you enjoyed the show.

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