Evolution of PR Blog Chapter 2

February 9, 2009 whitneychilds

In class we divided up into six groups and discussed chapter 2, The Evolution of Public Relations, in great detail. Between the group discussion and taking the online Rats test I feel like I learned alot of great things about PR over the decades. Sir Walter Raleigh’s attempts to convince settlers to move to Virgina was an early example of promotion in the New World. Thomas Paine’s “Common Sense” was used during the Revolution for Public Communication.  The first publicity agency, known as the Publicity Bureau, was established in Boston in 1900. Teddy Roosevelt was the first president to make use of news conferences and press interviews. Ivy Lee used press releases with the Pennsylvania Railroad. Edward Bernays was considered the father of modern PR and he was also the nephew of Sigmund Freud. EleanorLambert was the first person to use fashion PR. Moss Kendrix was the first African American to use PR. Johnson and Johnson/Tylenol recall was a positive example of PR. There are 350,000 PR prationioners nationwide today. The U.S. Department of Labor said that PR would be the fastest growing field with a 3.98% growth for PR specialists and a 3.66% growth for PR managers between 2004 to 2014. Women now account for nearly 70% of the workforce in public relations.  There was so much information provided by this chapter but I tried to touch on a couple of key points from each section. My group was 1900 to 1950 “The age of the Pioneers”. I would have to honestly say I wasn’t that interested in the evolution of PR before I read the chapter but once we had the group discussions and talked about the chapter I became really interested!


Entry Filed under: Chapter Summary

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