Top 10 Things I learned in PRCA 2330

Here is a powerpoint I have created to highlight the top 10 things I have learned in my Intro to PR class with Barbara Nixon

Add a comment May 3, 2009

How to get fit by Summer

I found an article entitled “How to get fit by summer, Life123 helps feed your mind and improve your health,” on PR Newswire.com. It had some key pointers for getting fit.

Before you begin crunching those abs or counting calories, start by exercising your mind! Plan a program that fits your needs, or those of your family. Health and fitness articles at Life123.com can help you make informed, intelligent health and fitness decisions.

First, figure out where you stand. Calculating BMI (body mass index) for yourself and your family will tell you how much, if any, work is in store.

Next, get ready to begin with a clean slate. While purging your system of toxins may sound scary, there are plenty of recipes for a detox diet that include yummy foods you’ll enjoy.

After that, it’s time to plan a healthy diet. Learn about cholesterol lowering foods and make them part of your routine.

Finally, accept that eating healthy is only half the battle. You’re going to have to get a little physical too.

I loved this article because I love to workout and try to eat healthy (most of the time). I’m always looking for new healthy snacks to try. I love going to the RAC classes that they offer through my school such as awesome abs, southern sculpt, cardio drills and more.

4 comments April 30, 2009
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Scrapbooking

According to PR Newswire.com JessicaSprague.comcelebrates National Scrapbooking Day 2009 with two free scrapbooking classes, discounts and more.

The new classes cater to those just getting started in Hybrid (both paper and digital) scrapbooking and will be available even after National Scrapbooking Day ends.

“All someone needs is a computer and a few minutes to try it,” said Jessica Sprague, owner and one of the pioneers of digital scrapbooking. “We make it easy to learn the secrets behind the cool looks seen in magazines and online, and class participants can start in less than 15 minutes, for free.”

The two Getting Started classes celebrate the relationships that matter most. The Hybrid Scrapbooking Quickstart class is designed for a few digital techniques to paper scrapbook pages.

The Digital Scrapbooking Quick Start class introduces scrapbookers and non-scrapbookers to make scrapbook pages entirely on the computer. As part of the video based class, participants can download a free digital scrapbook page to complete along with the video instructions.

I think what Jessica is doing is a great idea and extremely thoughtful. She is giving women the opportunity to learn how to scrapbook for free, which is a blessing to many women right now who simply can’t spend money on “luxury things” such as scrapbooking classes with the economy the way it is many women can only afford to buy the necessitites in life.

Add a comment April 30, 2009

My heart

Besides my parents and my sister there is one little man in my life that has my heart, my 2 year old Chihuahua Cooper. He is absolutely the most amazing dog ever! No matter how bad of a mood I’m in, I can come home and he’s just there waiting to go for a walk or just jump in my lap and curl up in a little ball, he’s definitely the best l ever.

He sleeps in the bed at night and likes to snuggle up close to me I guess for my body heat but a friend of mine watched him last week when I went on an overnight trip to the beach and he called me the next day laughing because I didn’t warn him how much Coop likes to cuddle.

I got Coop when he was just 3 months old as a gift from my boyfriend at the time for my 21th birthday present. We had another dog together, Kenzie, which was a gorgeous brown lab mix who has the sweetest face you’ll ever see.

Well of course like lots of relationships we parted ways and he got to keep Kenzie and I kept Coop. Well when Coop came to college to live it took some adjusting to being the only dog because he spent the summer with my parents and they have six dogs so Coop was confused for a couple of months before my roommate got a dog. All in all Coop is the number one man in my life and I love him to death!

Add a comment April 30, 2009

Finals…ugh

Everyone knows what next week is… finals week!(Yikes) It is a time where caffeine and textbooks become our bestfriends. Say goodbye to civilization and your bedroom and get ready for a week long camp-out at club Henderson (the library ofcourse).  Where days run into nights and time seems to be a lost cause.

I’ve been at GSU for 5 years now and I know over the course of the years I’ve grown accustom to this week but yet I too moan and groan thinking I’d rather be at the pool with friends instead of a dark and lonely corner in the library.

One good thing about finals this semester is the new and improved library. It’s now neatly decorated with bright colors and funky chairs/desks. I went there a couple 0f nights ago to study and I actually enjoyed being there. It was way more friendly and inviting than the old library.

I usually am one of those people who have to pull all-nighters to feel confident going into exams but this semester is different. I have one online final that is viewable this weekend so I plan on going ahead and getting that done and out of the way, one final I don’t have to take because I have an “A” in the class so I am exempt, and that leaves me with 3 finals spread out on Tuesday, Wednesday and Thursday. The only one I’m really stressed about is my Textiles final because we have to identify ten fabric swatches and give the fiber, yarn, structure and coloration. Pretty intense. So after this weekend I’ll join the thousands of other students that will be racking their brains in hope of achieving good grades to boost their overall GPA.

Add a comment April 30, 2009
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What lies ahead…

As I’ve stated in a previous blog post I graduate next Saturday May 9, from Georgia Southern University with a marketing degree and fashion merchandising minor. Though I am extremely sad about leaving Statesboro, which has been my home for the last five years, there is one thing I am looking forward to, my part time internship with Wolfbone Marketing.

Wolfbone Marketing is a strategic marketing and communications agency. It was founded by Chuck Wolf and Jerry Carbone.  It is located in the Pinnacle Building which is in the heart of Buckhead and lies adjacent to Lenox Mall.

It is now emerging into one of Atlanta’s top strategic marketing and advertising firms using print, radio, online, direct mail and sports marketing.

This was actually the very first interview I had ever had. My friend and former high school teacher Lisa Gandy Holton was the one who informed me about the internship position.  Once I got the interview, I went straight to the Career Services Center and picked up one of those forms titled “Interview Questions” and started preparing myself about the questions that could be in store for me during the interview. On the day of the interview I woke  up extremely early and had an overwhelming amount of butterflies in my stomach. The drive up there was about 2 hours long but I left extremely early so I gave myself plenty of time for traffic or if I got lost.

Once I arrived at the Pinnacle Building I was in awe of how beautiful it was. Everything was so modern and absolutely breath-taking. Becky Newkirk was the lady conducting the interview and as I waited to be called in the room I went over the questions one final time and then I was called in and the interview began. Once I met Becky, I instantly let out a sigh of relief, she seemed extremely friendly and easy going and she is a GSU alum. The interview went amazing and I met every member of the Wolfbone team and I loved them all. I begin May 26, and can’t wait to see what lies ahead.

Add a comment April 30, 2009

Three

A few weeks ago we had the pleasure of having guests speakers, Lauren Crawford and Jeremy Estroff, who are both GSU alumni, come talk to my  PRCA 2330 class about themselves and their company three.

Threeis a public relations firm located in Atlanta that caters to clients such as Simmons, Wafflehouse and Healthcare.

Lauren Crawford started off with an internship with three and then landed a full time position public relations team where she was given the opportunity to work as an account executive.

She is now helping advertise accounts such as Children’s Healthcare of Atlanta, Shaw Flooring, Waffle House and Burr & Forman Law Firm.

Jeremy Estroff started designing at the marketing agency Carbiner International. He is now a senior designer for clients such as iXL and lead artist on The Home Depot’s National advertising team.

He is working as the Art Director for three and designs accounts such as Children’s Health care of Atlanta, Simmons Bedding Company, Shaw Floors, and U.S. Kids Golf.

Jeremy has also launched his own freelance design studio, JeremyBlairStudios, designing projects for clients in locations such as Atlanta,London, Los Angles, Montreal, San Francisco and Washington, D.C.

He co-owns Baby Nation, an infant and toddler apparel company focused on creating clothes that reflect fashionistas and their child.

One key thing Jeremy stressed was that everything revolves around PR.  A student in my class asked what the difference was between a marketing firm and a public relations firm was, and he said the big difference was that public relations focuses more on press and marketing is more about advertising and clientele.

Add a comment April 30, 2009
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Domino’s Crisis

dominos1I’m sure a lot of people have heard about the recent Domino’s video that went up on Youtube featuring two Domino’s employees playing with a food (including the guy sticking a some dough up his nose before he placed it on the pizza).

In class Mrs. Nixon asked us to sit back and think.

What do you need to know about this story?

Where the Domino’s is located?

Who did the order go to?

Were there any other employees involved?

Who were the two employees who made this video and were they held responsible?

Then she asked us “what action would you take”?

First, I would fire the employees and make sure to let the media know you did so.

Formally apologize to the public at large

Conduct a health seminar for all Domino’s employees

Make the two ex-employees apologize for their actions

Install surveillance cameras throughout the store including the kitchen

Domino’s Reaction: 48 hours later they responded to the video, they removed the video but it had been watched numerous times and the damage had been done. They fired the employees.

What Domino’s needs to do:

Utilize their social media, it took them 48hours to respond to the video, which allowed a wide variety of people to have access to the video and share it with others, and they need to secure their domain name on twitter because people tried contacting them to let them know the video was out there but the name Domino’s wasn’t actually the company, it was just a guy who had Domino’s as his twitter name account.

This could have happened to any company but the way that they choose to handle it makes all the difference.

Add a comment April 30, 2009

Punctuate This! and WKRP

The last couple of days in my PR class we have been discussing AP style and punctuation.  My teacher, Barbara Nixon came up with a fun and creative exercise to go along with the topic, a Dear Tom letter.

She divided the room into two groups. Group One had to punctuate the letter as if they were madly in love with Tom. Group Two, my group, had to punctuate the letter as if we despised Tom. The hate letter read as following:

Dear Tom, 

I want a man that knows what love is. All about you are generous, kind and thoughtful people who are not like you! Admit to being useless and inferior! You have ruined me. For other men I yearn. For you I have no feelings whatsoever. When we’re apart, I can be forever happy!

Yours,

Sheila

I thought it was so neat to see the insanely huge difference it makes once you change the punctuation around even though you keep the same wording.

Also yesterday in class we watched a video “WKRP” in Cincinnati that took place in the mid 1970s. It was the first television show to play popular music.

I thought the show was entertaining and humorous. This show was about Mr. Carlson, who was the boss at the radio station WKRP, and he was extremely bored and tired of not being involved in the day-to-day activities that took place so he decided to get involved. He started annoying all his employees by being overly eager to dictate what they were working on. Then he came up with an advertising campaign that he wouldn’t tell anyone but told the team members to trust him that it was going to be huge. He ended up flying a helicopter over the town and throwing turkeys out of the sky to show that WKRP was wishing people a happy Thanksgiving and giving out free turkeys. The only problem was that the turkeys couldn’t fly and plugged to the ground at high speeds causing a frenzy to occur in the streets below. Mr. Carlson’s last words on this episode were “As God is my witness, I thought turkeys could fly”.

This t.v. show was a funny way of letting the class evaluate what could’ve been done to avoid the disaster. There needed to be communication between Mr. Carlson and his staff members. The event needed to be organized and proper perperation should have been taken to make sure the reporter on the street had permission to be there. Most importantly Mr. Carlson should have done his research and he would have found out turkeys in fact, do not fly and the whole disaster would have been avoided.

Add a comment April 30, 2009

Managing and Valuing Diversity

In my PRCA 2330 class my professor talked about diversity and gave us a handout titled “Intercultural Nonverbal Communication: Gestures. This handout included a list of nine gestures and compares the way Americans view gestures vs. others other countries.

1. Shaking hands- Americans see that as a way to say “Hello, nice to meet you.” Some cultures can’t use a hand because they consider it dirty, and in some parts of Europe it is rude to shake hands with one hand in your pocket.

2. Eye contact- Americans use a lot of eye contact when talking to someone, but in India and China it is actually rude to look elders in the eye.

3. “Come here”- we simply motion our hand towards our body, in Australia that is how you call animals.

4. “OK”- Americans make the sign where your thumb meets your index finger and the other three fingers are pointed up, well in Spain that is a sign your wife is an adulteress.

5. Thumbs up- Americans think that means good job, in Austrailia that means up yours.

6. Touching- Americans don’t get in each others personal space, while some European countries kiss each other on the cheek as a greeting.

7. Spatial relationships (personal comfort zones)- Americans expect an imaginary bubble around them as the distance you should stand near them but in China they stand extremely close to you and think nothing of it.

8. “You have a phone call”- Americans motion this by placing their hand up to their ear like a phone, in Argentina they would look at you like you are crazy.

9. Entering a crowded aisle of seated people- Americans try to sit in the most convenient place so they do not disturb others around them.

In class we also watched a video on clowns titled “Diversity”, and it used clowns in real world settings (doctors-Dr. Blinky, hobos, etc.)

They found there were negative conitations associated with clowns, no one took them seriously so they were looked at differently, this represented minorities. 

“I wish they would only take me as I am”, said Dr. Blinky.  Dr. Blinky isn’t accepted because he’s a clown so they feel he isn’t qualified for the position.

This was wrong because they were judging based on appearance and not qualifications.

Accepting everyone “as they are” means accepting how they are different and also accepting their varied talents and abilities and this is very important in business today because you deal with many different people who are from many different backgrounds and each person vital information and knowledge about a subject you would never obtain if you don’t give them the opportunity.

Add a comment April 30, 2009

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